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RAW SUSHI LOUNGE
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| RAW Sushi Louge is a high-end bar in the heart of downtown Louisville. RAW approached Mindsalt to build the identity package, and to develop a site and architecture that truly embodied the name. Using all raw materials, Mindsalt, along with partner company Fishplate, created everything – from custom concrete bar tops to wooden wall sculptures. |
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New Identity
With the overall theme of raw materials and rough finishes, it seemed only natural to build the identity out of concrete and place the mark inside these structures. |
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| Red and squares played a large part of the overall identity of the interior of RAW. We wanted to extend that into the identity and make the main color a warm red. |
Company: Mindsalt
Creative Director: Brian Johnson
Designer: Phil Jones
Date: September 2006 |
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