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ATA CAREER EDUCATION
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| ATA Career Education was a full rebranding effort with our team at Mindsalt. ATA is a school that specializes in medical and technical training. The identity was derived from a compass, representing the turn of ATA students’ lives in a new direction. |
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| New Identity |
| The identity redesign was created to visually show the company’s transition to a softer medical presence. |
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| Faculty Handbook |
| A fun little take on an otherwise traditional faculty handbook. We took some liberties with very important information, which made it more memorable and perhaps more effective. |
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| ATA Stationery |
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| Website |
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| Promotional Posters |
| These were hung around the school to help ATA reach back out to its students. |
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Company: Mindsalt
Creative Directors: Mike Casto and Brian Johnson
Designer: Phil Jones
Date: August 2006 |
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